Digital Marketing Executive

Digital Marketing Executive
Are you a highly driven and enthusiastic marketing professional, with a proven track record of SEO optimisation, PPC campaign management, and implementing a digital marketing strategy to achieve strategic business objectives and drive online revenue? If so, read on…
Our Company
LGH are one of the world leaders in lifting equipment hire. Our locations are spread over the UK and the EU, with offices located in Atherton (Manchester) and Alfreton (Derbyshire). Our sister company, The Rotrex Group, is one of the leading winch specialists in Europe.
With our newly launched E-commerce website and continual investment in people, LGH is the perfect place to grow your marketing career and make a real impact within a thriving multi-national business.
The Role - Digital Marketing Executive
Reporting to the Marketing Manager and working as part of the wider Marketing Team, as a Digital Marketing Executive your focus will be on SEO optimisation and PPC campaign management, although you will enjoy a varied role supporting the overall strategic business objectives to drive online revenue through marketing initiatives. Duties will include, although not be limited to:
* Increasing online presence by developing and implementing an effective SEO and SEA strategy
* Managing social media activity in line with a communications plan, and creating original, engaging, and relevant posts
* Promoting web traffic and engagement by maintaining and managing website content including blog, web copy, images, and associated web assets
* Producing creative visual assets including video
* Understanding current online marketing concepts, strategies, and best practices
* Increasing revenue by assisting the Marketing Manager in the support of internal and external business development teams
* Liaising with third party agencies
Our Requirements - Digital Marketing Executive
* Proven experience with SEO and PPC campaign management
* Working knowledge of Google Analytics and SEO monitoring tools
* Positive and determined approach to researching and analysing new business opportunities
* Self-motivated with capability of working independently and as part of a team
* Highly driven and a confident communicator, with initiative and desire to bring forward ideas
* Excellent organisational and time management skills
Although not essential, experience with delivering email campaigns, developing social media channels, and writing blogs, is desirable.
The Package
Working from our office in Atherton, you will benefit from;
* Permanent contract, working Monday to Friday, 9am to 5pm
* Salary in the region of £23,000 to £27,000, level dependent on experience
* 25 days annual leave plus bank holidays, rising with service to a maximum of 30 days plus bank holidays
* Private Healthcare
* Company Pension Scheme
* Employee Assistance Program
* Enhanced Family Leave
* Quarterly Incentive Program
More About Us
We care about our employees, which is why our culture focuses on equal pay, transparency, employee engagement and wellbeing. We have 140 employees spread across 7 countries, and we value every contribution from our diverse workforce who are reflective of our customers, and who make us stronger. Our values are Honour, Innovation, Respect and Excellence.
If this sounds like you and want to join a company enjoying strong, sustainable growth with a people-focused culture, then apply today.
All applications for this Digital Marketing Executive role are to be submitted online, and strictly no agency calls or agency CV submissions