Customer Relationship Marketing Analyst

Role: Customer Relationship Marketing Analyst
Location: Home Based with 2 day per week in head office, Nr Swindon.
Salary : £32,000
Tandem Talent is proud to be working with an exciting, people focused retail company. Due to a period of sustained growth they are looking to recruit a talented CRM Analyst to join their team. This is a great opportunity to join a company that can offer fantastic career opportunities and rewards.
The role of the CRM Analyst is to perform various functions including analysing customer behaviour to provide analysis and actionable insights to multiple functions within the business. Ultimately, these insights will help deliver a personalised customer journey to improve customer loyalty, drive retention and lifetime value.
This role will also provide support to the marketing and digital teams to enable dynamic content serving and subsequent analysis of the effectiveness of the activity.
Responsibilities will include a combination of project-based work and day-to-day analysis as well as reacting to any immediate business requirements.
Responsibilities include but are not limited to:
Perform in-depth analysis of user journey and purchase behaviour to provide actionable insights across the business and deliver relevant content and campaigns to customers
Using website data and metrics to analyse the user journey, advise on website optimisation and personalisation tests to help maximise conversion rates
Identifying customer segmentation to provide optimization of Web/CRM activities
Undertake spontaneous initiation of any analysis that can generate additional customer insight for marketing projects to add value to the customer relationship
Provide timely and accurate weekly and monthly reporting of KPIs
Work with cross functional teams to develop and execute campaigns that optimize customer loyalty and lifetime value
Measure, analyse, and report performance metrics pertaining to the organizations loyalty program
Provide support for the development of customer segmentation studies
Develop and own customer models to forecast customer response rates, sales and life-time value
Drive long-term business growth by working with cross functional teams to develop the customer lifecycle programmes, including customer acquisition, optimizing contact strategies, and building loyalty
Identify, recommend, and implement quality and efficient improvements to customer processes
Implement additional data touchpoint capture from multiple sources (e.g. Facebook, log files, 3rd party mobile app data)
Influence the performance of numerous digital marketing channels
Report back on segmentation performance, review the impact of campaign success and suggest future improvements
The ideal candidate will have a minimum of 2 years experience working in customer relationship Marketing and have strong analytical skills with ability to deliver actionable insight and draw findings from data analysis. You will also have the ability to visualise and present data to report performance and provide a clear narrative. The ideal candidate will also have experience working in a customer focused environment and have a good understanding of the customer life cycle.
In return you will have the opportunity to work within a business that strongly values its staff and customers alike. You will receive a competitive salary and a generous benefits package including up to 33 days annual leave and a staff discount scheme.
If you would like to be considered for this position, please apply with an up to date CV